Tracey Noonan
Tracey Noonan is the powerhouse entrepreneur behind Wicked Good Cupcakes, the viral cupcake-in-a-jar brand that took Shark Tank by storm and went on to become a multimillion-dollar business. But her path to success was anything but sweet.
A high school dropout and teenage mom, Tracey faced some of life’s toughest setbacks—poverty, family rejection, lost custody of her children, and starting over more times than she can count. At nearly 50 years old, with no formal business training and just $30,000 in savings, she and her daughter launched what would become one of the most memorable food brands to ever appear on Shark Tank.
With her signature blend of grit, humor, and heart, Tracey has inspired thousands of women to embrace reinvention, reject limitations, and turn rock bottom into a launchpad.
Today, she’s not just a founder—she’s a mentor, a speaker, and living proof that it’s never too late to bet on yourself.